Positioning of your product or position will remain below the radar screen without effective media coverage. We have witnessed a lot of stellar work that inescapably ended up in a dusty, old filing cabinet due to little or no media attention. Our media professionals – news journalists, television and radio commentators, and even one media professional who is the former editor of Ladies' Home Journal magazine – are well-connected in news circles in New York, Washington, and Los Angeles, and have the expert "know-how" of how to effectively navigate through smaller media markets. Over their collective decades in the media, our media professionals have assembled a vast rolodex of media personalities, news anchors and reporters (both nationally and in local markets), radio hosts, news producers, and editors-people in the media who they socialize with, and frequently talk with, people who are responsive and can make things happen quickly. They are sporadically called upon to suggest interesting stories or people who could make a story "pop." Some of the activities we currently do, and have done in the past include:

• Pitching and/or coordinating television and radio segments, and print interviews.
• Media training.
• Submitting opinion editorials to national, state, regional, and local newspapers.
• Writing letters to the editor in response to relevant articles appearing in newspapers.
• Pitching story ideas to key journalists at newspapers and regional publications that reach key decision makers and legislative office holders.
• Creating Internet and blog coverage of issue.
• Planning and participating in press conferences on Capitol Hill, Silicon Valley, and relevant high-tech conferences around the country.
• Directing media buys of television/radio/Internet advertising.
• Monitoring of national, state, regional, and local publications for relevant coverage.