"What you say" and "how you say it" are the two most vital ingredients in offensive positioning. We've seen exceptional products and opinions die by the sword, and mediocre products and opinions achieve smashing success-it is all in the craft of messaging and branding. While we typically don't get involved in conventionally marketing new products, what we do is adjunct to a company's product or position to ensure that the message and branding path taken garners fans, allies, and purchasers. Some of the activities that we engage in include, but are not limited to:

• Determine the most effective messages, messengers, and delivery systems to reach your target audience.
• Develop a lexicon, visual cues, and copy that will most effectively reach and capture the support of specified populations.
• Develop "branding trees" for executives to engage in a particular passion or interest of the company.
• Handle outreach and grassroots efforts to raise the currency of the issue, and to create engaged interest.